You don't have to be an accountant to understand your business numbers. As a business owner, you probably have plenty of things competing for your attention. Clients, employees, sales, marketing, operations - and then there's your bookkeeping. It's easy to think of bookkeeping as something you need to get done so you can move on to everything else. But your financial reports can tell you much more than whether your books are complete. They can help you understand how your bus